Students and alumni can stock up on the latest University of South Carolina apparel and gear when they shop the official South Carolina Spirit Shop! Pick up new South Carolina Under Armour HOVR Apex sneakers to add the latest gear to your collection. Browse South Carolina t-shirts, hats and more to show some love for your favorite school. Score deals and savings on USC apparel and accessories in a variety of styles for men, women and youth. The University of South Carolina Spirit Shop also offers home and office gear to upgrade your space, as well as outdoor and recreation gear decked out in the college logos and colors you love.